1) What is your why? By this I mean, why do you do what you are doing in your business? How well do you know your why? Could you explain it to me in 30 seconds or less? Your why is the reason why you are doing what you are doing. Knowing your why can help you get through tough and challenging days with business. My why for my female entrepreneur coaching business is this: I want all women to be free. This is why I coach female entrepreneurs… to help them have the freedom to design their life how they want it. It is also why a portion of profits from this business goes to charities to help women of abuse and human trafficking. This is why business vision and mission statements are so important.

2) How well do you know where you want to go with your business? Do you want huge growth? Moderate growth? What does this mean to you? What do you want your life to look like in 1 year or 3 years. Do you have a specific plan with actionable steps for how to get there? Do you have a system for analyzing your plan and making necessary adjustments if you are not on track?

3) How much time do you want to put into your business? Do you like working one-on-one with people? Do you like groups? Do you not like working with people at all? Long term are you trying to build a business that you can sell, step out of or continue working on? This is important information as it makes a difference with the direction you go and the steps you take to get there.

4) How clear is your product or service offering? If you met me on an elevator, could you explain what you do in 60 seconds or less so clearly that I understand?

5) If I ask you today what the #1 area in your business is that is stopping you from growing, can you answer from an informed place (meaning, not by guessing, but by showing me data)?

6) How well do you know your customer? Do you know their pain? Do you know their pleasure? What are their fears? What brings them joy? Do they see themselves in your website? In your email copy?

7) Do you know where you want to be in one year in your business? Do you have a system in place for tracking and analyzing your success on a weekly or monthly basis to make sure you are on track to get there?

8) Do you have a way of analyzing your marketing budget to know how much you can spend on a customer and still make great money? Do you know how to spend your dollars in a way that will give you the best return on investment? Do you know how much you can afford to pay to gain a customer (not by looking at your bank account, but by understanding your margins)?

9) Do you know when it is time to hire help, who to hire, and how to develop standard operating procedures to get them trained? Do you know how to create systems where you can basically REPLICATE yourself? Learn more about the stages of business HERE.

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