Putting together a plan for marketing for small business can be a major task. Read on in this marketing guide for small business about some of the things you should be considering in your marketing plan. Check out our page on digital media marketing for more information on marketing as well.
Marketing Guide for Small Business
Next Up in this Marketing Guide For Small Business: If you read the aforementioned blog, you should have also seen that “placement” is an important part of marketing. So when developing your marketing strategy, you want to think where the top 2-3 places are that you can find your ideal client. From a long term standpoint, you want to have multiple ways people find you through your marketing. Sometimes one marketing strategy that is working extremely well can crash overnight. If you do not spend time developing more than one flow for how people with find you, this sort of change can be devastating. So the next step once you understand where your target audience hangs out is to pick the top 2-3 places for you to begin to market.
How to Pick Where to Market: Beyond what was talked about in the 4 P’s blog on placement for reaching your ideal customer, there are other things to consider. For example, if you have a team of people that can help you, you can more easily cover more networks. If you have a team of employees/contractors it may be possible to develop multiple social media platforms, run ads, do podcasts and radio shows, write books and more all as part of your marketing strategy. While this is helpful for faster growth, if you do not have a team, overstretching across too many platforms can be detrimental. So if you are a soloprenuer or do not have the people to support doing many projects well, it is best to start with this low number of 2-3 marketing places and develop them out well.
It is easy to spend so much time in various marketing strategies but miss key components that can really make or break business.
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